World’s best
Rolex authenticators
at your hands

LegitGrails combines advanced artificial intelligence with expert human analysis to verify Rolex watches. The process begins when you upload clear images of your timepiece. Our AI system compares the photos against a detailed database of Rolex models and design elements.


After the initial scan, our experienced authenticators carefully examine the details, applying their deep knowledge of Rolex craftsmanship and design standards. If more information is needed, we’ll contact you to keep the process accurate and efficient.

Our standard authentication service delivers results within 24 hours of receiving your watch’s photos. We offer an express option for quicker service that provides results within 12 hours. Our team is committed to delivering fast, accurate assessments tailored to your needs.

Rolex watches vary widely in price depending on the model and materials used. Entry-level models, such as vintage Precision references, typically range between $3,900 and $5,600.


Most contemporary models start around $5,500 and can reach $75,000 or more for rare or feature-rich versions. On average, Rolex watches are priced at about $12,000, but market demand and specific features can drive prices higher.

Rolex’s high prices reflect its use of premium materials, in-house manufacturing, and meticulous craftsmanship. The brand uses 904L stainless steel, 18k gold, and platinum, which are durable and expensive to produce.


Rolex designs and manufactures all components in-house, maintaining strict quality control and exclusivity. Continuous investment in research and development enhances the performance and reliability of each model. Over a century of association with luxury and success adds to Rolex’s brand prestige, increasing its value.

Authenticating a Rolex requires examining several key details. The serial and model numbers between the lugs should be finely engraved and match Rolex’s records. Genuine Rolex watches feel substantial, with smooth and precise movement – no ticking sounds.


The Cyclops lens over the date window should magnify the date 2.5 times, while fakes often have weaker magnification. Most Rolex watches have a solid, plain case back; a transparent back is uncommon and usually indicates a fake. For certainty, professional authentication through LegitGrails is recommended.

The most affordable Rolex models are usually vintage pieces like the Precision ref. 4498 or the Cellini ref. 4112, with prices starting between $3,900 and $5,600. These models offer the prestige of the Rolex name at a more accessible price.

Rolex watches are exclusively produced in Switzerland at four primary sites. The headquarters in Geneva handles administration, research and development, design, and final assembly. The Plan-les-Ouates site crafts cases, bracelets, and bezels.

Chêne-Bourg produces dials and handles gem settings, while Bienne manufactures the intricate movements that power the watches. This centralized production ensures Rolex’s commitment to Swiss-made quality.

Yes, Rolex is a Swiss brand. It was founded in London in 1905 but moved its operations to Geneva, Switzerland, in 1919 to benefit from the country’s expertise in watchmaking. Since then, Rolex has been synonymous with Swiss precision and luxury.